ofo is the pioneer American dockless bike share. Beyond advertising, we dug into the economic, environmental, and city planning issues that get people to ride, and cities to sign on. We helped ofo pitch to cities across the country and developed city-specific launch materials to announce themselves in town.
The campaign was created to be simple and clean, impactful, and immediately recognizable, with a personal touch. It is scalable and customizable per market - addressing the fundamental purpose of ofo, to get people exactly from point A to point B.
Within the first 4 months, ofo launched in over 20 cities, resulting in 1 million rides.
Deliverables include: OOH, event collateral, digital ads, social graphics and strategy, year-end reports, city proposals, in-app graphics, digital newsletters and web design
Agency: Catch New York